Project Description:

Set in the summer of 1957, with Enzo Ferrari's auto empire in crisis, the ex-racer turned entrepreneur pushes himself and his drivers to the edge as they launch into the Mille Miglia, a treacherous 1,000-mile race across Italy.

Thought Process:

The poster uses minimalist design to reflect both the man and the machine, blending Ferrari's history with personal elements of Enzo Ferrari's identity. The simple, symbolic imagery communicates the essence of Ferrari without clutter, focusing on iconic visuals associated with the brand and the man himself. The split color scheme may represent the duality between Ferrari the brand and Ferrari the man, or the transition from racing to creating iconic cars. It’s a sophisticated yet simple design approach that captures the film’s focus on Ferrari’s legacy. Key Elements: Helmet and Goggles: The racing helmet and goggles at the top left symbolize Ferrari's roots in motorsports. This highlights the early days of Ferrari's career as a race car driver before founding the automobile company. Car Silhouette: The classic Ferrari car (bearing the number 531) at the top right represents the legacy of the Ferrari brand and its iconic race cars. Sunglasses: Positioned at the bottom, the sunglasses likely symbolize Enzo Ferrari himself, who was known for wearing dark sunglasses. It connects to his persona and mystery surrounding the man behind the brand. Typography and Color: The bold, all-caps "FERRARI" title emphasizes the power and influence of the brand. The use of red and gold reinforces luxury, passion, and Ferrari's prestige in the world of motorsports and beyond.

Keywords:

Ferrari,Legacy,Automobile